Key Takeaways
- High-quality images are essential for Amazon success.
- Amazon photography service providers ensure compliance with Amazon’s strict photo requirements.
- Professional product images boost conversions, reduce returns, and increase trust.
Introduction: The Power of Product Photography on Amazon
If you’re selling on Amazon, your product images are one of the most crucial aspects of your listing. Without compelling, high-quality photos, customers are less likely to click on your product, let alone purchase it. Amazon has strict guidelines for product images, and failing to meet these requirements can harm your rankings and sales.
To ensure your listings are optimized for success, it’s essential to follow Amazon photography service guidelines that meet Amazon’s standards and captivate potential buyers.
In this blog, we’ll walk you through the essential Amazon photo guidelines and explain how professional Amazon photography service providers can help you stand out and increase your sales.
1. The Importance of a White Background
Amazon requires that your main product image have a pure white background (RGB 255, 255, 255). This is non-negotiable and is essential for meeting Amazon’s listing standards. The white background:
- Keeps the focus on the product.
- Ensures uniformity across all listings on Amazon.
- Helps with product visibility, as it makes the images more professional.
However, while the white background is a requirement, it’s only the beginning. Amazon photography service providers know how to create sharp, clear images that not only meet Amazon’s rules but also make your products stand out.
2. High Resolution for Clarity
Amazon requires that product images be at least 1000 pixels in height or width. While this is a minimum, Amazon photography service experts can help ensure:
- Your images are high resolution, making them look crisp and professional.
- Customers can zoom in on the product to get a better look at details.
High-resolution images also help your listings appear more professional and trustworthy, encouraging customers to make a purchase.
3. Multiple Product Images: Show Different Angles and Features
While the main image must have a white background, you can (and should) include other images that show your product from various angles. In fact, Amazon allows and encourages additional images. These can include:
- Close-ups to highlight texture, features, and material quality.
- Lifestyle images showing the product in use.
- 360-degree views for customers to see all angles.
By investing in Amazon photography service, you ensure that your product images provide all the necessary information for potential buyers. More images lead to better engagement, higher click-through rates, and higher conversion rates.
4. Lifestyle Images for Customer Connection
While white background images are essential, they don’t convey how the product will be used. Lifestyle images are vital because they help:
- Show your product in a real-world context.
- Help customers visualize how they will use your product.
- Build an emotional connection with your audience.
A professional Amazon photography service will assist in staging and photographing lifestyle images that convey the benefits and features of your product, making it more appealing to potential buyers.
5. Include a Size Comparison
Customers often struggle to understand the actual size of a product just by looking at a photo. To help alleviate this confusion:
- Include size references in your images (e.g., a ruler, or the product next to a common object like a coffee cup).
- Provide product dimensions in the product description.
With professional Amazon photography service, you can easily incorporate these size comparisons into your images, reducing return rates and improving customer satisfaction.
6. Image Formatting: File Size and Type
To meet Amazon’s technical specifications, your image file must:
- Be in JPEG (.jpg), PNG (.png), or TIFF (.tif) format.
- Have a maximum file size of 10MB (with recommendations to keep it under 5MB for quicker load times).
An Amazon photography service ensures that your images meet Amazon’s file format and size requirements, preventing upload issues and improving the overall user experience.
7. What Not to Include in Amazon Product Photos
Amazon is strict about what should and shouldn’t appear in product images. Avoid:
- Watermarks or logos (unless it’s part of the brand logo).
- Text, unless it’s part of the product (e.g., size labels).
- Props that are not included with the product.
By working with a professional Amazon photography service, you ensure that your images are compliant with Amazon’s guidelines, reducing the risk of your listing being rejected or flagged.
8. Photography Services Pricing
Here’s a breakdown of common costs for Amazon photography services to ensure your photos are high-quality and compliant with Amazon’s guidelines:
| Service | DIY Cost | Agency Cost |
| Basic Product Photography | Free (with a DIY setup) | $50–$150 per product |
| Lifestyle Photography | Requires DIY setup | $200–$500 per product |
| 360-Degree Photography | Requires specialized equipment | $500–$1,000 per product |
| Product Editing & Retouching | Free (basic software) | $20–$50 per image |
Investing in professional Amazon photography service ensures high-quality, compliant images that will help improve your sales and visibility on Amazon.
9. How to Ensure Compliance With Amazon’s Photo Guidelines
To stay compliant with Amazon’s photo guidelines, make sure your images meet the following criteria:
| Image Requirement | Amazon’s Requirement | Best Practices |
| Main Image | White background, 1000px minimum | Clear, high-resolution image with no props. |
| Additional Images | No background color restrictions | Lifestyle, close-up, and multiple angle shots. |
| Size & Format | 1000px or larger, .jpg, .png, or .tif | Ensure file size is under 5MB. |
By following these guidelines, you’ll ensure your images meet Amazon’s strict requirements, while also giving your customers the best visual representation of your product.
10. Final Thoughts: Invest in Professional Photography
Don’t let poor-quality photos hold back your Amazon sales. By working with a professional Amazon photography service, you can ensure that your product images meet all of Amazon’s guidelines and stand out to potential buyers.
With high-quality, compelling images, you’ll improve your click-through rate, reduce return rates, and ultimately increase sales. It’s time to invest in the photography your products deserve!
BridgewayDigital is your partner for Amazon and digital marketing, ensuring 3x more ROI. Get started now with a free project proposal!